Field Notes
Insights, a bit of knowledge, and a dash of outside activities.
Like a blog, but cooler.
Ditch the Duds: Fly Fishing Fashion for the Modern Angler
Forget the dated khaki vests and floppy hats. Fly fishing apparel is shedding its "dad on vacation" image and embracing a new era of functionality, style, and performance.
From Bait Breath to Big Catch: Gear Up for Fishing Glory with Style
Let's face it, anglers are a special breed. We wake up before the sun peeks over the horizon, our senses buzzing with anticipation for the fight.
Hook, Line, and Sinker: How Fishing Brands Reel You In (Without You Even Noticing)
Ah, fishing. The serene image of a bobbing cork, the gentle tug on the line, the thrill of the catch.
From Minnows to Marlins: How Marketing Reels in Customers for Your Fishing Brand
Feeling like your fishing brand is stuck in a tackle box of yesterday's marketing strategies?
Top 5 Reasons for Outdoor Brands to Attend ICAST
ICAST attracts a massive gathering of anglers and industry professionals.
3 Facts about Fishing Industry Marketing
Fishing marketing has shifted focus. It's less about the size of the catch and more about the experience itself.